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how attitude concept used by nike company??

Founded in 25th january 1964.
CEO:- John Donahoe 
Headquarters :- Beaverton, us
Nike is a company who sell shoes, bag, with good quality . It's employees more then 44,000 in 2014 but now it's something around 1,00,000 . 
Nike sponsers so many sports shoes and there trade mark is "just do it".
this company also help with attitude concept in organisational behavior. 
Some points are as follows:- 

Worldwide:-  nike is most preferred brand in worldwide for sports brand  and have so much trust of consumer because of their quality. 
Brand :- because of their high performance nike make themselves as a brand. 

Importance of attitude :-

Greater market share:- as for the people, sports is so much important to play, so nike have the values for customer that they easily trust for the brand. As their share is 140.63 . 
Customer focus:-  as they always focus on customer as try to accomplish with their great objectives. 

Streatgy :- the streatgy use by this company always have use innovative ideas so that it helps to make more customer to take their products. 

How nike developing their 
positive attitude:- 
1) focus on positives 
2) always celebrate their completion of work
3) have good gratitude towards people
4) always think how to make new streatgy 
5) stay away from Negative things
6) learn from faliure 

how nike aims to troubled on workforce diversity
As by sustainability report their may be some cultural issues by some toxic media reports. 

Nike is requiring new 20,000 worldwide mendatory for work and help the employees by their minority. 

Company's workforce is overall 45% so it is diversity issue as they have only in marketing not other action taken by them. 





So this concept help nike company as most, as they use attitude concept very well. 

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