Marketing Campaign by dove

 

- Dove did a real beauty sketches campaign in 201& it was an instant hit as it was deeply relatable to every woman.

-  the dove company released a short series of films and featuring women about FBI- trained forensic artists.

- Without actually seeing the women the artist draws each woman based on how she describes herself.

-  Later, the artist would draw the same woman based on how a stranger described her.

- The result was shocking|

- The sketches were drawn from the stranger's description were always more beautiful than the ones in which women describe themselves.

- The point:- most women don't realize how beautiful they are.

- The ads were an attempt to help women accept themselves and find greater satisfaction in their intrinsic beauty.

- Helping people accept themselves as they are isn't just a thoughtful thing to do; it was good marketing by the dove.