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Marketing Strategy of "MAMA EARTH"



Mama Earth is always been a big brand company, so what are the marketing strategy they use, are as follows:- 

-From a revenue of Rs. 17 crore in the FY  2018, mama earth has seen exponential growth with a revenue of RS. 500 crore in FY 2020

-Parents are always concerned about using baby care products as most of them contain chemicals that prove to be harmful to their children.

-In 2014, the founders of mama earth Gazal and Varun Alagh found the same thing through research when they were blessed with a boy.

-The husband-wife duo quickly realized huge market potential for toxin-free baby care products in India.

-Gradually, the company started expanding its product range from baby care to including personal care products for adults.

-Their unique selling point I the absence of toxins and harmful chemicals in their products.

-This had helped them in building a loyal customer base.

-Mama earth knew the importance of brand awareness and hence, spends 90% of its marketing expenditure on digital platforms to create brand awareness.

-Mama earth is backed by investors like Sequoia India. Snapdeal founders Kunal Bahl and Rohit Bansal, actor Shilpa Shetty Kundra and others.

So, these are some success tips of mama earth, I hope you like and give some suggestions about this.

Regards 

Ajita Bansal

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